A B Graphic International (ABG) recently held a three-day training workshop for its global sales team. The event, the first in three years due to the Covid-19 pandemic, highlights the importance ABG places on its “one team” ethos, ensuring that the sales team is fully conversant with new developments, particularly with nine product launches and updates since 2020.

A total of 40 representatives from ABG’s worldwide sales team, including the USA, Spain, France, Germany and the Netherlands, congregated at the finishing equipment manufacturer’s Bridlington-West Yorkshire headquarters to learn more about current technical developments and new product launches scheduled for the next 12 months.

During the event, the sales team was given a comprehensive insight on global markets and updates on manufacturing. The team was also joined by three ABG partners during the event: Edale, the manufacturer of high technology flexographic and digital hybrid printing and converting solutions, who partnered ABG for the launch of the Digicon 3000 finishing line, and coatings and inks specialist, ACTEGA, with ABG being a finishing partner for their proprietary metallisation embellishment, Ecoleaf.

The third new partner will be revealed in a separate announcement.

In addition, the team visited ABG’s third 40,000 square-foot manufacturing facility on the Kelleythorpe Industrial Estate near Driffield to learn more about refurbishment and expansion plans. The additional site was purchased earlier in the year as a result of ongoing and significant demand for its finishing equipment. 

“It has been great to be able to renew friendships and develop new professional relationships over the three days,” says Jim Wright, Canadian area sales manager. “We’ve all thoroughly enjoyed highly informative updates on the new developments at ABG, which has helped provide a better understanding of new products in the pipeline and future strategy.”

ABG’s global sales director, Matt Burton, states, “It was excellent to have the global sales team together again. They have had some outstanding results and we are really proud of all they have achieved. It was great to get them excited about the new products we currently have in development, as well as using the event to build and strengthen relationships within ABG as a whole.

“It was a plus to enjoy some good weather over the period. Having some drinks in the local area, along with Yorkshire tapas and some fish and chips on the last night, was particularly well received.”